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ClassPass

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ClassPass is an American company operating a subscription platform for fitness, wellness, lifestyle experiences, and more. Founded in 2013, it was acquired by Mindbody Inc in 2021. In June 2025, Playlist was created as a parent brand, uniting ClassPass with Mindbody & Booker under a single identity.cite-ref-2[2]

Contents

• History

• Financing

• Criticism

• See also

• References

• External links

History

The company was founded by Payal Kadakia and Sanjiv Sanghavi as Classivity in 2010.cite-ref-0-3-0[3]cite-ref-4[4]cite-ref-2-5-0[5]cite-ref-6[6] In 2012, the company launched Passport, allowing users to try one fitness class at a new studio.cite-ref-1-7-0[7] The company expanded its product to a subscription.cite-ref-1-7-1[7]cite-ref-session-8-0[8]cite-ref-9[9] The company brought on Mary Biggins to help build the new company, and ClassPass was developed in June 2013.cite-ref-1-7-2[7]cite-ref-10[10]cite-ref-11[11]cite-ref-session-8-1[8] In January 2014, Classtivity was rebranded as ClassPass.cite-ref-2-5-1[5]

Sanghavi left in January 2014.cite-ref-0-3-1[3]cite-ref-12[12]cite-ref-13[13] The same year, ClassPass acquired FitMob.cite-ref-14[14] An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest.cite-ref-shontell-15-0[15]

In March 2017, Payal Kadakia swapped roles with Fritz Lanman, with Lanman becoming CEO and Kadakia becoming Executive Chairman.cite-ref-16[16]cite-ref-17[17] In August 2017, the company announced an expansion to New Orleans, Pittsburgh, San Antonio, Cincinnati, Calgary, Honolulu, Indianapolis, Milwaukee, Riverside, California, and Salt Lake City.cite-ref-18[18]cite-ref-19[19] In March 2018, ClassPass began offering live-streamed fitness classes.cite-ref-20[20]cite-ref-21[21]cite-ref-22[22]

In January 2019, ClassPass acquired Guavapass.cite-ref-23[23] Later that year, in October, Classpass acquired Swedish competitor Fitness Collection.cite-ref-24[24] Chilean-based MuvPass and ClickyPass, based in Argentina, were acquired in early 2020.cite-ref-25[25]

ClassPass was acquired by Mindbody Inc in 2021.cite-ref-26[26]

In 2024, the company added food and beverage partners, allowing users to spend credits at participating cafes.cite-ref-27[27]

Financing

ClassPass received seed funding of $2 million in March 2014, then attracted $12 million in Series A round funding from entrepreneur Fritz Lanman in September 2014. In 2015, it received $40 million of Series B funding from General Catalyst and Thrive Capital.cite-ref-session-8-2[8] The company was valued as over $200 million.cite-ref-28[28] Classpass received an additional $30 million of funding in November 2015 led by Google Ventures.cite-ref-29[29] ClassPass announced a $70 million Series C led by Temasek Holdings in May 2017 that valued the company at $470 million.cite-ref-seriesc-30-0[30]cite-ref-down-31-0[31] In July 2018, it raised US$85M in financing led by Temasek to expand into Asia.cite-ref-32[32] In January 2020, it raised $285 million in funding at a $1 billion valuation.cite-ref-cnn2020-33-0[33] In October 2021, the company was acquired by Mindbody Inc.cite-ref-34[34]

Criticism

ClassPass has been criticized for undercutting the business model of the health clubs that it relies on, with a 2015 article in The New York Times describing it as a "middleman" between consumers and health clubs, and arguing that a "power imbalance" exists between the health clubs' owners and ClassPass which mirrors the relationship with other digital intermediary services such as Amazon.com and Uber.cite-ref-35[35] The service has accounted for lower margins at some gyms where owners limit the number of members "to prevent being cannibalized".cite-ref-36[36]

In May 2025, ClassPass disclosed data in an article with Athletech News to prove their incremental value to partners in the industry.